There are currently more than 400 branded projects around the world. Most of these are hotels, but some are associated with different luxury brands such as Versace, Porsche, Armani, etc. And now in Marbella, Lamborghini, Dolce & Gabbana, Fendi Casa, Elie Saab, Karl Lagerfeld, etc…
The concept dates back to the Roaring Twenties when the iconic Sherry Netherland Hotel on New York’s 5th Avenue announced the sale of 165 luxury apartments with all the perks of staying in a 5-star hotel. Branded apartments guarantee buyers the highest quality design, amenities, and technical installations available worldwide. Branded Residences are a partnership between the respective brand and a proven and experienced developer, from which everyone benefits—the brand benefits from significant publicity and income from loyalty and deepening customer relationships.
The developer benefits because he can distinguish his product from others on the market; a broader customer base, including followers of the brand in question; a premium price due to the brand’s prestige, and the guarantee that the buyer has when purchasing a high-quality branded product; the buyer benefits from the extremely high quality and meticulous attention to detail that the brand exhibits about all aspects of the construction, the development itself and the management after the project is completed; outstanding, top-notch features in design and execution; the prestige associated with the respective brand; and the association with the brand increases the likelihood of rental.
Five luxury residences perfectly integrated into the lush nature of the Golden Mile. These villas were born from Karl’s passion for architecture, interior design, and constant innovation. The lifestyle-oriented environment blends harmoniously into the local landscape through his focus on luxury architecture and sustainability. Using natural building materials allows the spaces to blend seamlessly with the surrounding environment, blurring the artistic boundaries between the home’s interior and exterior design. Located between the mountains and the coast, this luxurious oasis offers panoramic views from every angle.
https://karllagerfeldvillasmarbella.com/
In this impressive project, Sierra Blanca Estates and Fendi Casa combine their expertise and reputation, gained over the years, to create an unparalleled quality branded living experience.
56 exceptional accommodations are located on a 48,000 square-meter site just 800 meters from the beach. On-demand 5-star service allows residents to enjoy life in the best-branded residences in Spain. It offers owners a comprehensive and exclusive brand experience, from the architectural design, interior finishes, and premium material selection to the world-class facilities and services available exclusively to residents.
This rapidly evolving luxury real estate concept goes beyond simply putting a brand name on a building; it incorporates the finest details of the brand’s essence and values into every element of the home’s design and living experience.
Owners can design elements of their home together with FENDI CASA’s creative team or visit the fashion brand’s headquarters in Rome for inspiration.
Leisure facilities include a beautifully designed spa and wellness center, a professional basketball court, a golf simulator, and a multi-purpose indoor sports area with the latest Technogym equipment.
https://epicmarbellaresidences.com/
A unique project with design inspiration from the genius architect Automobili Lamborghini, launched by DarGlobal, the international arm of the famous Saudi state-owned real estate company Dar Al Arkan Development, debuts for the first time in Spain.
The project is located in the privileged area of Benahavis, surrounded by the hills of Los Jararillos, just a few minutes drive from all transport links and 15 minutes from Marbella.
It is a project of 53 stunning homes, three different types of villas with 4, 5, and 6 bedrooms, and large plots ranging from 1,000 square meters to 2,881 square meters.
The villas, carefully built on different levels on the hill, offer sea, mountain, and golf course views. They have 24-hour security, video surveillance, and full concierge services. The house features a fully equipped kitchen, a swimming pool, a cinema, a spa with a sauna and Turkish bath, a function room, an elevator, and a wine cellar.
As one of the first to offer co-branded properties on the Costa del Sol, Urbania followed its heart and beliefs and invited leading international high fashion brand Elie Saab to collaborate in developing a new concept in luxury villa design.
The five exceptional villas offer a fresh 21st-century interpretation of Mediterranean luxury, combining Elie Saab’s design philosophy with the Marbella environment.
This residence was inspired by the freshness of Ibiza’s iconic villas and was driven by the desire to offer buyers an exciting new option for luxury living in Marbella. With a built area of 1,000 square meters on a 2,000 square meter plot, the villas’ design cleverly divides the volumes to create very cozy and intimate living spaces.
The villa is located in Cascada de Camoján, surrounded by a protected mountain landscape, just a few minutes from Marbella. One of its most outstanding features is the views that stretch from the Mediterranean Sea to Gibraltar and Africa.
Urbania has outdone itself by creating a world-class collection of beautifully designed villas that take luxury living in Marbella in a new and exciting direction.
“ELIE SAAB Villas Marbella by Urbania is the product of an inspiring collaboration with a designer we have respected for many years,” said CEO Thomas Gasset. “The opportunity to collaborate on a project of this quality was a true honor, and we believe that is reflected in a product that we are very proud of.”
Strategically located in Marbella’s “designer district”, just a one-minute drive from Puente Romano Beach Resort and two minutes from the beach.
The planned 92 luxury homes will be spread across a 90,000m2 site, ranging in size from 280 to 900m2. The list of amenities is extensive: massage and make-up rooms, spacious living and dining areas leading to outdoor private areas with coastal views, a rooftop terrace with pool and sundeck, staff rooms and entertainment rooms.
The residential complex will also feature a paddle tennis court, a fully equipped fitness centre, an outdoor wooden gym, a boxing ring for adults and children, dedicated meditation, yoga and pilates areas, a golf simulator, an indoor basketball court, Marbella’s first 5×5 football pitch covered with artificial turf, a spa with wellness centre, a water circuit, a beauty centre, a hair salon and a barber shop. There is also a shared cinema, bar and cocktail area, wine cellar, cigar lounge, private meeting and conference rooms and let’s not forget the dog walking area with dog grooming facilities. Prices are estimated to range from €3 million to €20 million, with individually designed penthouses also a possibility for the most discerning buyers. However, we will have to wait until 2026 for the D&G residences to be built in Marbella’s designer district.
The Four Seasons development, designed by the world-famous architect Richard Meier will start construction in 2024. The project includes a Four Seasons Hotel, 260 private residences and 40 villas of the highest quality and design, all under Four Seasons management.
Marriott’s W brand is developing the W Resort Marbella, a €200 million hotel and residential resort on one of the last available beachside plots in the area. The project will include a luxury W hotel, two buildings with 89 apartments, and an additional 109 upmarket residences, all managed by Marriot.
